Asus Zenfone 12 Ultra: AI Meets Classic Design

Introducing the Asus Zenfone 12 Ultra

The Asus Zenfone 12 Ultra is the latest flagship smartphone from Asus, launching with a unique blend of modern AI technology and a classic feature that has become rare in today's high-end smartphones—the headphone jack.

Unique Selling Point

In an era where most premium smartphones forgo the traditional 3.5mm headphone jack, Asus sticks to its roots by including it in the Zenfone 12 Ultra. This decision may appeal to audiophiles and users who value wired audio connections over Bluetooth solutions. A teaser released by Asus on the social media platform X confirms this feature.

AI-Driven User Experience

Despite the nostalgic nod to traditional design, the Zenfone 12 Ultra is packed with cutting-edge AI capabilities. These include advanced machine learning tools designed to enhance user experience, optimize device performance, and extend battery life.

Specifications and Design

• Processor: Expected to feature a Snapdragon-8-Elite-Chip.
• Battery: A large 5,800mAh battery to support extended use.
• Display: Equipped with a 6.78-inch AMOLED display.
• Camera: Features a triple-camera system with 50MP, 32MP, and 13MP sensors.
• Durability: Rated IP68 for dust and water resistance.
• Storage and RAM: Offers up to 512GB of internal storage and 16GB of RAM.
• Operating System: Ships with Android 15.

Comparison to Previous Models

The Zenfone 12 Ultra bears a strong resemblance to the ROG Phone 9 Pro, a gaming-focused smartphone from Asus. This familiarity in design suggests Asus is leveraging its existing design and technology prowess to appeal to a broader audience beyond gamers.

Market Position and Update Policy

The Asus Zenfone 12 Ultra's dual focus on AI and traditional design aspects like the headphone jack positions it uniquely in the market. However, concerns linger regarding Asus's software update policy, as the company has historically only provided two years of Android updates for devices like the ROG Phone 9 Pro, which may affect its competitiveness and appeal.