EU Cracks Down on Online Retailers Like Shein & Temu

EU Imposes Stricter Customs Regulations on Online Retailers

The European Commission has launched a new initiative aimed at tightening customs regulations on online retailers such as Shein and Temu. The move comes in response to growing concerns over the presence of unsafe and counterfeit products in the European market...

Rising E-Commerce Imports Pose Regulatory Challenges

With a surge in low-value e-commerce parcels flooding into the EU, customs authorities are under mounting pressure to ensure compliance with safety and environmental standards. In 2024 alone, an estimated 4.6 billion low-cost parcels entered the EU...

Key Measures in the EU’s Crackdown

• Stricter market surveillance to detect counterfeit and unsafe goods
• Proposals to remove the duty exemption on imports below €150
• Potential introduction of a handling fee for retailers to cover supervision costs
• Enhanced cooperation between national customs authorities

Global Trade and Policy Considerations

The EU’s decision follows similar measures taken by the United States, including a 10% import tariff imposed by former U.S. President Donald Trump to close loopholes benefiting fast-fashion companies. The policy shift could have significant implications for global e-commerce...